CHALLENGES FACED BY ONLINE GROCERY DELIVERY STORE AND SOLUTIONS

E-commerce is booming in today’s world of technology and digitalization. These businesses are expanding because of their services, like home delivery and attractive offers. Buying grocery online has also become a very convenient option for users. The business of online grocery selling is still lagging because of the various challenges they need to face.

CHALLENGES AND ITS SOLUTION FOR THE SUCCESSFUL RUNNING OF THE BUSINESS

• Cost of storage and delivery- Most item included in grocery list are perishable and to keep them fresh, the companies need to invest in infrastructure like individual warehouses and refrigerators, which requires a lot of capital. The solution is to have just in time system of supply and to have an efficient delivery provider.
• Profit margins are low- The reluctance of customers to pay for delivery charges and expectations of having faster delivery has bought financial nightmare for these businesses. The solution is hiring logistics companies for delivery of which won’t cost a fortune when compared with investing capital for vehicles.
• The inefficiency of delivery- The burden of maintaining product quality, delivery cost, and in time delivery has made the delivery system quite inefficient. The solution is teaming up with delivery service providers for faster and smoother delivery without costing the business a fortune.
• Fluctuating habits of consumer- Rational consumers still believe in buying groceries only after checking its quality by their own eyes and feeling the texture which makes their preference of buying titled towards the offline stores. The solution to this is merging with offline stores where the customers can check the quality and also buy them online.

Hopes of improvement

The online grocery business in India is still in an infant stage and will take some time to overcome the hurdles cited above and have a flourishing online business if they stick to the challenges and garner the advantage of being an early bird.